the pride of Africa's women entrepreneurs
Masada Terverite Deconnick, Director and CEO, MTD’s Auto Electrical Pty Ltd (Botswana)
Startup Story
Masada Terverite Deconnick is the Director and CEO at MTD’s Auto Electrical Pty Ltd located in Mochudi in Botswana. Her vehicle repair workshop was officially opened March 2023 after operating as a mobile business for close to a decade. MTD’s Auto Electrical currently has 6 employees - 2 mechanics, 2 auto electricians,1 apprentice, one security guard, and a Chief Operations Officer.
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Jusaina Violanda, founder, Nandzika Garden Center (Mozambique)
Startup Story
Jusaina Violanda is the founder of Nandzika Garden Center in Mozambique, a business dedicated to bringing nature closer to people’s lives through beautiful plants, green decor, and professional landscaping. She uses the power of plants at her garden center to help her customers create beautiful personal spaces and environments that enhance lives and fulfill the emotional need to be closer to nature.
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Olga Ncube
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Kusile Facilities Management (Pty) Ltd, a specialist South African business providing hygienic workplaces to enhance productivity
Olga Ncube is the co-founder and ceo of Kusile Facilities Management, a facilities management company specializing in soft services and started in 2003. Today the business has 500 employees. Olga has been part of various entrepreneurial programmes, including the 10 000 Women hosted by Goldman Sachs together with GIBS. In the year, 2018 she was awarded the top award for the Best Performing Business and the Job Creation award. In the same year, her business was also awarded by the Small Enterprise Development Agency (SEDA) for the Outstanding Accelerator client. Her passion for providing clean and hygienic environments is seen through her participation in attending the ISSA cleaning show that is hosted in the Netherlands every 2nd year.
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Lusanda Omelo, Managing Director, Luome Brands (South Africa)
Startup Story
Lusanda Omelo is the Managing Director of Luome Brands, a digital marketing and AI automation business in South Africa. After many years in the corporate world, Lusanda embarked on her entrepreneurial journey. With a rich background in marketing, she has worked with both multinationals and startups. Her true passion lies in helping SMMEs thrive in their environments. In her exploration of AI, Lusanda developed findaiforthat.co.za, an online AI directory featuring over 1,000 tools designed to make business tasks easier. This platform is a testament to her commitment to leveraging AI to support businesses in achieving their goals. She has partnered with various international clients to ensure that these tools are used and easily available to Africans.The business started in 2021 and has created jobs for 3 people.
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Lindiwe Masuku, founder & ceo, Frotcom Botswana (Pty) Ltd
Startup Story
Lindiwe Masuku is the founder and ceo of Frotcom Botswana (Pty) Ltd, a fleet management solutions entity whose head office is currently in Gaborone but which services clients from all over the country. She is a business professional with a Degree in Business Administration, currently pursuing her master’s in business administration and management with the University of East London. Lindiwe has 16 years' experience in Business Management having worked in Finance and Administration before forming Frotcom. Her entrepreneurship journey began in 2019, but months later the Covid 19 pandemic started, and despite the challenges Frotcom has had to emerge as a solution post Covid 19, used by reputable entities across the country. The business has created jobs for 9 people.
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Refilwe Mongwaketse, founder, Thuma Mina Personal Shopping (South Africa)
Startup Story
Born in the town of Kanye, Botswana, Refilwe Mongwaketse is the vibrant, energetic, and passionate founder of Thuma Mina Personal Shopping in South Africa. While her career background lies in Architecture and the Construction industry, Refilwe’s heart has always been drawn toward the captivating world of Personal Styling and Interior Design. Based in the bustling city of Johannesburg, South Africa, she has embarked on a journey fuelled by her unrelenting entrepreneurial spirit. For Refilwe, the transformative power of clothes has always been undeniable. She firmly believes that when we look good, we also feel good, allowing us to show up as our highest selves and perform at our peak level. Through Thuma Mina Personal Shopping, Refilwe has been able to ignite that fire within others and that has helped them to fulfil their dreams.
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Lisa Munsamy, founder, Lisa’s Carriers (South Africa)
Startup Story
Lisa Munsamy is the founder of Lisa’s Carriers in South Africa. She is a seasoned businesswoman with a passion for the transportation and hospitality industries, as well as a passion for Life Coaching. With over 18 years of experience in road freight, Lisa has navigated the ever-evolving landscape of logistics, ensuring seamless and efficient transportation solutions. She has also been the proud owner of a guesthouse for the past 14 years. She holds a Bachelor of Social Science Degree and is also a Certified Life Transformation Coach.
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Mildred Matara, founder and CEO, Mellow Ventures Insurance Agency & Mellow Ventures Investment (Kenya)
Startup Story
Mildred Matara is the founder and CEO of Mellow Ventures Insurance Agency and Mellow Ventures Investment in Kenya. She is a seasoned and passionate entrepreneur and her insurance business provides consultations and insurance underwriting services, working with class A-C insurance companies in Kenya and East Africa, serving customers in the East Africa region. Her Mellow Ventures Investment business is focused on dealing with General suppliers and retail sales and distribution in Kenya. She founded the business 9 years ago and currently employs 4 permanent employees and 6 casuals/ contract employees. She previously worked in the corporate sector for over 11 years with experience spanning different business sectors. She is currently in the process of venturing into the Agriculture sector to produce and add value to food products in the Western part of Kenya, where she hopes to assist in bridging the food security gap whilst creating a source of livelihood to the locals.
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Nazlee Mayhew, founder and director, Global Mindset Solutions (Zimbabwe)
Startup Story
Nazlee Mayhew is the founder and director of Global Mindset Solutions in Zimbabwe. She is a seasonal Business and Money Mindset Coach, a Social Entrepreneur, NLP Master Practitioner, and an emerging author. Global Mindset Solutions' vision is to empower, educate and equip women to enhance their leadership and business skills and help strengthen the communities they serve. This will enable them to reach their full potential faster, help boost economic growth and create financial freedom.
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Gita Langa
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Floural, a growing specialist floral design and gifting business in Mozambique
Gita Langa is the owner and founder of Floural, a specialist business in Mozambique offering beautiful flower arrangements and floral gifts to customers in the country. She has an education in Auditing, Compliance and Business Management and a full-time job as Global Compliance Manager in an International non-profit organization. Gita has two big passions, compliance and flowers, and believes that God is her light and strength in all she is and does. She developed a passion for flowers in her childhood, influenced by her mother's love for Chrysanthemums. When young, she used to buy flowers for the home. She never imagined at that age that she would eventually open a florist business, as her dream was to be a fashion designer. At the time, she loved to design clothes and used to do it for herself and her friends - just one of her hidden talents.
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Arashnee Ramjuguth, founder, Refresha Trading Enteprises (South Africa)
Startup Story
Arashnee Ramjuguth is the Founder of Refresha Trading Enteprises based in Durban, South Africa. The business is focused on providing clean purified drinking water to the community of South Africa. Refresha Trading Enterprises is a LEVEL 1 BBBEE owned custom bottled water company offering a range of products and services. Arashnee’s mission is to ensure clean, purified drinking water is affordable and accessible to the South African people. Her business aspires to be the go-to place to create an impactful branded bottled water experience by helping its clients to grow their personal brand or businesses through branding water products.
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Gemiene Mueni, founder, Click'd Age Consultancy (Kenya)
Startup Stories
Gemiene Mueni, a Kenyan PR communication consultant and the founder of Click'd Age Consultancy (CAC_PR), is passionate about helping remarkable brands tell their stories. As a consultant, she helps brands create great content that people choose to talk about. Her dedication to her work is evident in the outstanding results she has consistently achieved for her clients. CAC_PR is very dear to her heart for it's not only helping remarkable brands tell their stories, but it's the connection she has with her clients. They Click!
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Linda Young, co-founder, Pocket People Solutions (South Africa)
Startup Story
Linda Young is the co-founder of Pocket People Solutions, a South African specialist HR business built on a foundation of strong values and a holistic approach to managing people talent for its clients. The business focuses on helping other businesses to build highly skilled and motivated workforces that can fulfill their potential and contribute to overall company success.
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Thuli Zikalala, founder of Yellow Owl (South Africa)
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For the deaf and hard of hearing, being able to keep up to date with news, information and powerful digital content is so important to maintain those all important connections in life and in business. Thuli Zikalala, founder of specialist business Yellow Owl, is playing her part as a professional sign language interpreter.
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Ruth Butaumocho, founder, Zalando Perfectors T/A Zalando Rock Drilling and Blasting (Zimbabwe)
Startup Story
Ruth Butaumocho is a 48 year old physically disabled entrepreneur who runs Zalando Perfectors T/A Zalando Rock Drilling and Blasting, a Zimbabwean based company that offers rock drilling and blasting services. She realized that there was a yawning gap in the market for prospective home owners and small companies that could not afford to engage big companies for blasting and drilling services. So, in 2013, Ruth bought a small diesel compressor and immediately started offering drilling and blasting services to individual property owners. Her hope is to grow the business so that it becomes a regional player in the sector.
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Olatowun Candide-Johnson
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GAIA AFRICA, the premier private members Business Club dedicated to serving Africa’s top 5% of female decision-makers
Olatowun Candide-Johnson is the founder of GAIA AFRICA, Africa’s premier private members Business Club dedicated to serving the continent’s top 5% of female-decision makers through specially curated activities, learning, partnerships, collaborations, advisory services, peer-to-peer mentorship, and small group events. Olatowun is a lawyer with 30+ years’ experience in corporate and commercial law and in business development and governance of multinational corporations. During her time at the Total Group, she worked in different divisions including three years in the New Business Division in the Paris HQ. Before taking early retirement, she held the combined roles of General Counsel, Executive General Manager, Management Services Division and Chief Compliance Officer for the Total Upstream Companies in Nigeria. In 2016, she obtained a TRIUM Global Executive MBA. In 2018, she founded Gaia Africa which today has 50 employees.
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Connie Matlejoan, founder, CRM Enterprise
Startup Story
Connie Matlejoane is a female entrepreneur from Klipfontein View in Midrand, Johannesburg, in South Africa, and has built a thriving business, CRM Enterprise, despite facing numerous challenges along the way. After being retrenched from her previous job, Connie decided to start her own business, and 5 years later has grown CRM Enterprise into a successful corporate gifting and branding enterprise with six permanent employees. Connie is an inspiration to other female entrepreneurs, and her story is proof that with hard work and determination, it is possible to overcome the odds and build a successful business.
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Blessed Agyemang, founder Herrada (Ghana)
Startup Story
Blessed Agyemang is an award-winning entrepreneur, key note speaker and management consultant, and founder of Herrada in Ghana. Blessed has her areas of expertise in supply chain management, business and operation strategy, operational and business development after she had already made an exemplary professional career climbing up the corporate ladder in what is one of the top multinational oil and gas firms within the Europe, Eurasia and Sub- Saharan (EESSA) and Africa Other (AO) regions.
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Neema Gerald, founder and ceo, Penuel's Investment Ltd (Tanzania)
Startup Story
Neema Gerald is the founder and ceo of Penuel's Investment Ltd in Tanzania, a seven-year-old investment firm that provides a variety of services such as event and project management, as well as office equipment supplies. She is the co-founder of LN Extreme Beauty Ltd which has deep experience in the beauty and personal care industry, partnering with companies across the entire value chain to help their clients achieve their strategic goals. Her passion is to empower young ladies to know their identity and to unlock their potential, so as to be proud of themselves and have an impact in their society.
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Dalia Ibrahim
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Nahdet Misr Publishing House, EdVentures, Ta'heal for VET Skills Excellence, a group of businesses empowering through learning
Dalia Ibrahim is an accomplished business leader, angel investor, mentor, and mother of three children. She is the CEO of Nahdet Misr Publishing House, a prominent learning company in Egypt; the founder and CEO of EdVentures, MENA's first CVC specializing in Edtech; and the founder of Ta'heal, which offers vocational education solutions. Dalia began her career at Nahdet Misr in 1994, a family business founded by her grandfather as a small publishing house in 1938. Over the past 28 years, she has transformed Nahdet Misr into one of MENA’s leading learning and capacity-building companies. Dalia has received recognition for her entrepreneurial journey several times, including being a finalist in the "Leadership" category of the AMBA & BGA Excellence Award, a finalist in the "Lifetime Achievement" category of the AWIEF Awards, acknowledgment as one of the "Top 50" most influential women in Egypt, and receiving the "Corporate Social Responsibility Award" for Arab Women.
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