By Jolene Roelofse, founder of BluDoor Market

As a new mum (yes, after my second child, I still consider myself a new mum), I often battle with finding a balance between my business and my two toddlers.  Aged 3 and 1, I feel they still need a lot of my time, especially since their Dad started traveling quite a bit with work again.  It seems only fair that one parent remains present for consistency and emotional comfort.  But the reality is that my business is also my baby.  Also 3 years old and demanding a lot of attention, love and care.  But where do you draw the line?

Many entrepreneurs miss the importance of having a marketing strategy and a plan. Some don’t understand the difference between the two, and some feel that it is only important once you have a bigger brand and you can afford to hire a marketing manager with the skill-set to create and manage all marketing activities. But it is actually crucial to have one in place.

To date I’ve had a couple of clients who seem to be confused as to the reason one should have a Business strategy or a Marketing strategy - do you need both or will one or the other suffice?