Impact Partner Content - Absa
As the Franchise Association of South Africa (FASA) prepares to host the first virtual conference since before the pandemic on the 25th and 26th August, aimed at reviewing, resetting and reviving the franchise sector, the narrative of the success of franchising in South Africa is one that inspires the possibilities of this business system gaining momentum not just in South Africa, but also in the rest of Africa. South Africa stands out as the only country in Africa that embraced the franchising model way back in the 1960s and built it into the formidable business sector that has created 800 business brands operating through over 48 000 outlets and employing around half a million people.
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