Happy employees mean happy customers

Put yourself in your customers’ shoes and remind yourself of the last time you personally had a great customer experience. The chances are that your memorable experience was the result of an interaction with a staff member, someone who gave you great service or who was attentive to your needs, or who went the extra mile to  make you feel special. Now ask yourself, are your own customers getting that kind of experience from your own staff members? Numerous research studies show a strong correlation between employee experience and customer experience. If your employees feel valued, feel they are all individual brand ambassadors, feel proud of the company they work for, they will feel empowered to create a positive experience for your customers. It starts with ensuring a great employee experience in your business, one that is based on continual engagement, communication, feedback, and shared brand pride. And that experience starts from the top, with you as founder of the business, sharing your vision, your passion, your energy and enthusiasm, and bringing every individual employee with you.