AR technology revolutionizes customer experience

Remember the days when, as a consumer, you would have to use the power of your own imagination to visualize how a new piece of furniture or a paint colour would look in your home, or how a make-up product would look on your face? Now, the increasing and innovative use of AR (Augmented Reality) by businesses looking to gain the competitive edge by creating new virtual consumer experiences. Early adopters are   using AR for ‘at home’ product demonstrations that engage customers at a whole new level. For example, global furniture pioneer, IKEA, uses an AR app to provide users with the technology to see exactly how their furniture and decor items will look in the comfort of their homes, using their digital devices. Customers can virtually visualize products in their personal living and work spaces before they purchase, ensuring they have a better brand and product experience. Leading cosmetics firm L’Oreal also utilizes AR technology to assist their customers “try on” different makeup colors and looks, without having to physically apply any cosmetic products. These pioneering brands are embracing the power of AR to connect with their valued customers who may not be coming into the traditional stores right now, ensuring they do not lose that brand loyalty or market share. AR is something for every brand to think about going forward as the world of retail shifts to meet the challenges of the new Covid-19 business environment.