Accelerate your business through collaboration

They say in business that if you want to go further, go together, and one of the most effective ways that women entrepreneurs can further their businesses and break into new markets is through collaboration. It can often be a daunting prospect, trying to expand your business by looking at selling your products and services outside of your geographic or sector comfort zone. By collaborating with others who have experience in those markets and a strong track record of success, the road to expansion can look a little less intimidating. Business collaboration speeds up and multiplies your ability to expand and reach those all important new market opportunities. That collaboration could take the form of a partnership with a fellow entrepreneur who can distribute or promote your product or service in a new market, or a specialist manufacturer who can help you to scale your product output to meet supply demands. Whatever form of collaboration works for you, it can be the most effective way to find customers and increase your revenues. Women entrepreneurs typically possess personal qualities that make collaboration a viable business acceleration option, including open mindedness, the desire to make things work and try new things, business development and management skills. The trick to collaborative success is to find partners who have good synergy and complement your business; to set shared goals and objectives from the outset; to develop a strong operational plan with your partner where everyone is clear on their roles and responsibilities; and to establish the ground-rules of what a “win-win” collaboration would look like. That’s how to make your collaboration work and help you to accelerate your way to success.