Focus on what you can control

There is a well-known quote that says, “Focus on what you can control, not what you can’t.” Wise words indeed at this current time, when so much in our lives and our business environments seems to be out of our control. It is at times like these that as entrepreneurs we need to ensure our focus is not distracted by all the negative noise and news around us. We can stay informed, of course - it’s essential to keep updated on what could possibly affect us and our businesses. But we need to stay firmly focused on what we can actually control day-to-day ourselves. We need to take the time to revisit our business plans; or our product delivery models; or our customer marketing and communications strategies. We need to look at how we can leverage the power of digital to enhance our current business models. Or how we might need to replace aspects of the business that are now impacted by market restrictions or contractions. Ultimately, it’s about being realistic and understanding that the more energy we expend on those things that we actually have no control over, the less time we have to spend in the ways that can make the most difference.