What’s your competitive edge?

Everyone needs a competitive edge in business. It’s what allows you to appeal to more customers, generate more sales, produce a better price point for your products or services in the marketplace, and genuinely achieve greater success. Basically, your competitive edge creates an advantage for your business over others offering similar things. A competitive edge can take many forms, and it is particularly useful for both startups and growth companies to identify just what that competitive edge looks like for them. For example, it could be your pricing structure that gives you the advantage in the marketplace; or the power of your unique brand; or it could be the personal customer support services you offer; or perhaps it is your experience and in-depth knowledge of your business offering that appeals to new and existing customers alike. So, find your competitive edge, ensure your customers know what differentiates you in the marketplace, and use that edge to achieve your business goals.