With the impact of Covid-19, most women entrepreneurs have experienced a decrease in sales, with customers delaying their purchasing decisions or cancelling them completely due to the ongoing economic uncertainty. As a result, the focus is now on practically adapting to meet this new business reality, and it requires a combination of measures to ensure the business survives and thrives. Many are adjusting their products or services to meet new needs and stay relevant to their customers in a changing economic climate. Some are securing financing so that they can stay in business not just during this current tough time, but to be ready to react to an anticipated surge in business when economies reopen. Women business owners are also taking steps to cut unnecessary expenses, taking a critical look at those areas of the business that can be made more efficient. Some are shifting their existing business models to digital instead of in-person, investing in new technology to ensure their businesses are geared up to deal with the demands of new online consumers. Being able to adapt to this new business reality is part of the entrepreneur journey - how ready are you?

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.