Are you adapting to a changed world?

We are all experiencing a changed world now, no matter where we live or what we do, Covid-19 has changed so many aspects of our lives and we are having to adapt according to the new rules. It’s the same for our businesses. We all started the year with a clear vision of where we were going, what we wanted to achieve, and then circumstances out of our control changed everything. For many entrepreneurs, this time has often felt like swimming upstream, knowing that change is necessary for the business to survive these challenging times, but finding that change hard. Reinventing and adapting to thrive is not a new concept for entrepreneurs, it has always been part of the journey. In his famous book, ‘Invent, Reinvent, Thrive’, Lloyd Shefsky talks about how successful entrepreneurs need to strike a delicate balance between sticking to their vision and adapting to a changed world’. He says, “It’s much like driving a car - you always are looking forward but peripheral vision lets you know if somebody on the side is entering your lane or doing something ridiculous, so that you can back off and prevent an accident.” It’s all about adapting to change, reinventing to meet the new situation, surviving and going on to thrive as a result.