So what happens when you receive that call or email you have been waiting for - the one that tells you your business has been shortlisted to pitch for that all important big contract? The one that could be the game-changing contract you have been waiting for to really grow your business to the next level? Once the excitement has died down, then reality hits - are you pitch ready? Do you have that winning business pitch researched, prepared, and rehearsed? If not, then the real work starts now. You can prepare all the presentations, business plans, product demonstrations you like, but if you are not 100% ready to powerfully pitch them to those critical buyers, then it is all in vain. Remember, you need to share your unique story, talk about what makes your business different from the pack, be professional, be well prepared, and importantly know your data in great detail. You are pitching for the win, so make it count!