Pick up any book on entrepreneurship and you will see chapter after chapter written on the subject of failure. It’s perhaps not surprising - failure is an inevitable part of the journey of building new businesses, innovating, and trying new things. Not every business will go on to become a success, and many will fail along the way. So why then do so many entrepreneurs still struggle with feeling a sense of shame when their businesses fail? This is an attitude that needs to change. It’s true that it’s a wonderful feeling to have a successful business, particularly when it fulfills the ambitions and vision you had for it when you started out. But the reality is that failure is where real learning, growth, and ultimately personal change happens as an entrepreneur. Instead of seeing failure simply as a negative in your life, embrace and own your mistakes and learn those essential lessons that will take you one step further to achieving the success you crave. Don’t be afraid to fail, remember that many of the most successful entrepreneurs in the world have experienced failure not once, but many times during their journeys to success. You only have to read the personal stories of Richard Branson, Ariana Huffington, Bill Gates and so many others to see they have all experienced failure before achieving the success they have gone on to enjoy in later years. So, never feel shame when you fail - instead, see it as a learning experience to help you get it right next time!