Ask your peer network for validation

In business there will always be difficult decisions to make - how to launch, when to grow, who to hire, when to test a new product, which new market to try and break into. The list of big and potentially difficult decisions to make is endless. Often it can seem like we are on our own on this lonely and tough decision-making journey as founders of our businesses. Add to that the tendency of women entrepreneurs to be self-critical when difficult decisions have to be made that could potentially take the business to the next level. That’s when it is good to have the support and insights of your peers, your fellow women entrepreneurs who know exactly what you are going through, and who are ideally placed to listen to your plans and the decisions you have to make. This validation is both encouraging and essential, as it provides that non-bias feedback you need to ensure you make the right decision that is best for you and ultimately for the business. Remember that every woman entrepreneur has been faced with difficult decisions to make of their own along their business building journeys, so you are not alone. Tap into your peer network and get the validation you need to make the right decisions.