What’s the secret to your company's success in tapping the youth market in Africa? ....
"You need to make a combination of on the one hand creating locally relevant content that delivers a message, but also make it fun and attractive. If you make a game that’s boring, you’re dead in the water. We also co-designed the games with the youth users themselves through community based Design Labs to ensure that the games are relevant for the local market."
- Anne Githuku-Shongwe is founder and Chief Executive Officer of Afroes Transformational Games - a company that builds mobile game-based learning platforms out of South Africa and Kenya. Anne's vision is to revolutionise learning in Africa with a focus on delivering positive Africa-focused mobile phone entertainment to the youth market across the continent.