"With all our products, we try to balance historic legacy and our view of the Africa of today and tomorrow. The brand is passionately African which means that keeping the value-add in Africa is a priority focus."
- Swaady Martin-Leke, an Ivorian entrepreneur, is founder of YSWARA, a growing African luxury brand. YSWARA creates elegant, high-end products using the continent’s natural resources, all produced by African artisans. Products include gourmet tea, chocolates and home and accessories collections such as homeware, spoons, home fragrances and artisan jewellery. Swaady aims to capture a true spirit of African luxury by reviving Africa’s endangered cultural heritage and unique ancestral craftsmanship. YSWARA is present in 4 countries -- South Africa, Nigeria, Cote d’Ivoire and France -- with 15 different direct and indirect retail points.