You need to identify a gap in the market....
“My aim was to start a juice processing business, not just small scale like the market vendors, but a real factory. My mother had taught us to process local fruit and I’d done a certificate course in food science, so I had the technical background. I could see there was a gap in the market.”
- Julian Adyeri Omalla is one of Uganda's top female entrepreneurs. She is founder, chairperson and managing director of Delight Uganda Limited, producing the country's most popular fruit drink sold under the brand name 'Cheers'. Julian has diversified into a range of other business activities, including egg and poultry farming, maize-feed production, a flour mill and bakery, a student hostel for 400, as well as coordinating women’s farmer cooperatives that provide food aid into Sudan. Today, Julian employs over 1,000 Ugandans and exports to countries such as Rwanda, Kenya, Tanzania, Sudan and Zaire.