Do not play the 'female' card....
"I started a business in a totally male dominated industry, and it was very hard in the beginning. But I persisted, and stayed focused. Integrity is very important, so do not play the "female" card if you do not want to be treated in a sexist way. I am just a person doing a job, I am not male or female, I am the best person to do the job. Now I am the face of my company, and we have loyal customers that support us. I am blessed."
- Dr Christel Coetzee is a South African entrepreneur and the founder and technical director of ADVIT Animal Nutrition. Her company is a market leader in a wide range of specialist animal feeds for all sorts of animals, from domestic pets and horses, through to food-producing farm animals such as pigs, poultry, cattle and sheep. Christel holds a Doctorate in Animal Science from the University of Pretoria.
You can read LoA's startup story of Dr Christel Coetzee here.