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Entrepreneur Advice from Uche Pedro: Look inwards and find your passion

October 2, 2015 Melanie Hawken
 
 

You need to find your passion as a woman entrepreneur....

“There is no fixed career path. My advice is to look inwards, find your passion, find your niche and go for it! Don’t over-think it. While you are ‘thinking’ someone might launch your idea.”

- Uche Pedro is founder of BellaNaija.com, a company that develops and delivers exciting online content aimed at Nigerian and Pan-African audiences. Uche’s savvy grasp of media trends has led to BellaNaija.com becoming the go-to lifestyle, entertainment and fashion portal in Africa. Her website has established a loyal following amongst the young, cosmopolitan, upwardly mobile set in Nigeria, with over 1 million unique visitors and 9 million page views each month.

Read Uche's full LoA Profile here.

In Entrepreneur Advice Tags Uche Pedro, Entrepreneurial Mindset
← Public Interest Registry appoints Dorcas Muthoni to Enset's Board of DirectorsBOOK REVIEW: The Art of Kicking Ass Elegantly by Michelle Hext →

FEATURED PODCAST INTERVIEWS

LIONESSES OF AFRICA · Lioness Radio Show Special Event Ed. 4 Start-Up Night Africa, The Hague 2024
LIONESSES OF AFRICA · Lioness Radio Show Special Event Ed. 3 Start-Up Night Africa, The Hague 2024

FEATURES

Featured
New Lioness Playbook launched to help women entrepreneurs manage their cash flow
Aug 15, 2024
New Lioness Playbook launched to help women entrepreneurs manage their cash flow
Aug 15, 2024
Aug 15, 2024
Introducing the holistic Absa Women and Youth Proposition
Aug 4, 2024
Introducing the holistic Absa Women and Youth Proposition
Aug 4, 2024
Aug 4, 2024
Absa Bank wins Euromoney Award for Excellence as South Africa’s Best Bank for SMEs
Jul 20, 2024
Absa Bank wins Euromoney Award for Excellence as South Africa’s Best Bank for SMEs
Jul 20, 2024
Jul 20, 2024
Empowering women entrepreneurs and fostering inclusive financial practices to drive sustainable economic growth across Africa
Jul 18, 2024
Empowering women entrepreneurs and fostering inclusive financial practices to drive sustainable economic growth across Africa
Jul 18, 2024
Jul 18, 2024
The power of partnerships to create greater access to funding for Africa’s women entrepreneurs
Jul 18, 2024
The power of partnerships to create greater access to funding for Africa’s women entrepreneurs
Jul 18, 2024
Jul 18, 2024
On a mission for equal rights and business opportunities for women entrepreneurs on the African continent
Jun 26, 2024
On a mission for equal rights and business opportunities for women entrepreneurs on the African continent
Jun 26, 2024
Jun 26, 2024

LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Cecilia Birkenstock, an eventing and hospitality leader in South Africa
Cecilia Birkenstock, an eventing and hospitality leader in South Africa
Dr Michelle Muhanda, a champion of affordable healthcare in Kenya
Dr Michelle Muhanda, a champion of affordable healthcare in Kenya
Oakantse Alfred, an elite property development entrepreneur in Botswana
Oakantse Alfred, an elite property development entrepreneur in Botswana
Genet Kebede, a pioneering Ethiopian fashion & textile brand builder
Genet Kebede, a pioneering Ethiopian fashion & textile brand builder
Titi Adewusi, an education innovator for children in Africa
Titi Adewusi, an education innovator for children in Africa

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Lunar Relaxed sustainable fashion…We have always been big fans of Lunar in South Africa, the sustainable clothing brand created by owner Nicola Luther and her talented team, and we love these relaxed Malaika pants from the
Image of the Day / Eloli Leather trimmed prints…If you are looking for a new take on contemporary African prints, then have a look at this fabulous new leather trimmed wrap dress from the award-winning luxury African fashion brand Eloli in Ca
Image of the Day / ReelFruit Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributio
Image of the Day / DFL Eye-catching prints…We love this new, fresh contemporary take on printed pants from DFL, the Nigerian fashion brand started in 2004 by Wunmi Olufeko. The brand was created as a result of her desire to infuse a love for
Image of the Day / Gone Rural Pumpkin inspired lighting…As many people celebrate autumn with pumpkins, we were inspired to feature this fabulous Pumpkin Light from Gone Rural in Eswatini, founded by Jenny Thorne. Gone Rural has blossomed from
Image of the Day / Chez Alpha Books Inspirational reading…We love Angela Franklin’s work at Chez Alpha Books, a dynamic resource centre in Senegal featuring a bookstore with new multi-cultural fiction and non-fiction books with an empha
Image of the Day / Studio Daisy Mogne Special Occasion Hairstyling…For that big day or special event, Daisy Mogne, founder of Studio Daisy Mogne in Mozambique, has the professional Make-up and Hair Styling service you need. Daisy is passionat
Image of the Day / Mariée Eventos Inspirational Wedding Decor…Every special event needs beautiful decor, and Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, knows just how to bring all the components together to ma
Image of the Day / ROFEEA K Chic African design…We love this Amirah suit from ROFEEA K, the contemporary clothing brand founded by Nigerian fashion entrepreneur, Rofiat Komolafe, that includes a combination of the Traditional African and a to
Image of the Day / Adèle Dejak Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / Lunar Relaxed sustainable fashion…We have always been big fans of Lunar in South Africa, the sustainable clothing brand created by owner Nicola Luther and her talented team, and we love these relaxed Malaika pants from the Image of the Day / Eloli Leather trimmed prints…If you are looking for a new take on contemporary African prints, then have a look at this fabulous new leather trimmed wrap dress from the award-winning luxury African fashion brand Eloli in Ca Image of the Day / ReelFruit Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributio Image of the Day / DFL Eye-catching prints…We love this new, fresh contemporary take on printed pants from DFL, the Nigerian fashion brand started in 2004 by Wunmi Olufeko. The brand was created as a result of her desire to infuse a love for Image of the Day / Gone Rural Pumpkin inspired lighting…As many people celebrate autumn with pumpkins, we were inspired to feature this fabulous Pumpkin Light from Gone Rural in Eswatini, founded by Jenny Thorne. Gone Rural has blossomed from Image of the Day / Chez Alpha Books Inspirational reading…We love Angela Franklin’s work at Chez Alpha Books, a dynamic resource centre in Senegal featuring a bookstore with new multi-cultural fiction and non-fiction books with an empha Image of the Day / Studio Daisy Mogne Special Occasion Hairstyling…For that big day or special event, Daisy Mogne, founder of Studio Daisy Mogne in Mozambique, has the professional Make-up and Hair Styling service you need. Daisy is passionat Image of the Day / Mariée Eventos Inspirational Wedding Decor…Every special event needs beautiful decor, and Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, knows just how to bring all the components together to ma Image of the Day / ROFEEA K Chic African design…We love this Amirah suit from ROFEEA K, the contemporary clothing brand founded by Nigerian fashion entrepreneur, Rofiat Komolafe, that includes a combination of the Traditional African and a to

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Adelia Nicole Tique Massangaie, a Mozambican agribusiness entrepreneur focused on sustainable fish farming to create jobs
Adelia Nicole Tique Massangaie, a Mozambican agribusiness entrepreneur focused on sustainable fish farming to create jobs
Mmakgabo Dlomo, a South African entrepreneur building a natural hair care brand for women with afro-textured hair
Mmakgabo Dlomo, a South African entrepreneur building a natural hair care brand for women with afro-textured hair
Ifedayo Durosinmi-Etti, a Nigerian entrepreneur empowering women through access to economic growth opportunities
Ifedayo Durosinmi-Etti, a Nigerian entrepreneur empowering women through access to economic growth opportunities
Masada Terverite Deconnick, a full-service vehicle repair business builder in Botswana
Masada Terverite Deconnick, a full-service vehicle repair business builder in Botswana
Olubukola Abitoye, an entrepreneur creating a one-stop-shop for value in wealth creation and management in Nigeria
Olubukola Abitoye, an entrepreneur creating a one-stop-shop for value in wealth creation and management in Nigeria

LIONESS DATA & INSIGHTS

LIONESS PLAYBOOKS

LIONESS RADIO. LATEST EPISODE.

LIONESSES OF AFRICA · The Business of Funding Podcast - Ep.4

The Business of Funding Ep.4 features: Sarah Dusek, co-founder, Enygma Ventures on the latest call for applications in April 2022 to her investment fund for high growth women entrepreneurs in Southern Africa. Sarah is joined by two award winning women fintech entrepreneurs from Zambia. Chilufya Mutale, founder of Premier Credit; and Evelyn Kaingu, co-founder of Lupiya.

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LIONESS BOOK REVIEWS

Featured
Designing Success: Lessons from 20 Years as a Female Tech Entrepreneur by Catherine Connelly
Designing Success: Lessons from 20 Years as a Female Tech Entrepreneur by Catherine Connelly
Mother / Founder: 68 Women on the Trials and Triumphs of Starting a Business and Raising a Family by Amanda Jane Jones and Jennifer Fernandez
Mother / Founder: 68 Women on the Trials and Triumphs of Starting a Business and Raising a Family by Amanda Jane Jones and Jennifer Fernandez
Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It by Theresa M. Līna
Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It by Theresa M. Līna
The Integrated Entrepreneur: Actualize Your Potential and Fulfill Your Purpose by Raeanne Lacatena
The Integrated Entrepreneur: Actualize Your Potential and Fulfill Your Purpose by Raeanne Lacatena
The Female Entrepreneur's Guide to Creating Your Own Website in a Weekend by Ruthann Bowen
The Female Entrepreneur's Guide to Creating Your Own Website in a Weekend by Ruthann Bowen

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