Focus on innovation....
"... not necessarily in terms of technology but in terms of how you can make your company, service or product stand out above the rest. It doesn’t have to be the best, the least expensive, or have the greatest packaging to be the preferred brand. It simply needs to be unique in a way that brings more value than the competitors to your target market."
- Sarah Lambie is a freelance writer and communications consultant to numerous NGOs in Africa, including Work For Life, an NGO focused on providing essential entrepreneurial training and support to African entrepreneurs, many of whom are women. Based in Uganda, Sarah has developed a deep understanding of the challenges faced by women as they embark on their entrepreneurial journeys.