You need to manage your own expectations as a new startup business....
"It is not easy - I planned a lot, and saved up my money ready for the day I was to launch. You forget that in the initial stages it is slow, and you have to remember that you are building a new business and a brand. In all the initial excitement and with so much to do, it is easy to forget that you are a new startup and you are often tempted to raise your own expectations to impossible limits, or to look at others that are so much further down the business journey than you are and wish you were there already, so you have to continually remind yourself that you are just starting out on your own journey and that it takes time to become established. One of the key challenges is to manage your own expectations."
- Asma Dukanda is the founder of Mokopu, a South African startup company, launched in December 2014, that designs and produces a range of baby products and clothing, and specialises in locally sourced and created products. The name Mokopu comes from the South-Sotho word for Pumpkin. Asma is a qualified civil engineer who has reinvented herself as an entrepreneur.