Circumstances will never be perfect for you to launch....
"It is not about having the perfect set of circumstances before you launch your business venture, or waiting until you are 100% equipped and financed to go to market - nothing will happen unless you just start. In fact, when we first embarked on our own entrepreneurial journey with Unorthodox, we self-funded and worked within the confines of our finances. But, the fact is that we didn't let our lack of funding constrain us, we just went out and started our business with passion and huge amounts of energy."
- Sibabalwe Sesmani is a co-founder of Unorthodox PR & Media Group in South Africa along with her business partner Zuziwe Mkhwanazi. They strive to create their own genre of public relations, one that specializes in corporates and thought leaders of industries. They develop PR strategies for corporates in South Africa and Africa, helping their clients to establish them as thought leaders and pioneers in their industries.