Focus, focus, focus....
"Be more specific. Figure out what you do differently, make that your special thing - focus focus focus and use that to stand out in the crowd. Then always dress your business for success. Make it look more confident than you feel. If your business looks professional, it'll be taken more seriously."
- Karené Wedekind is the founder of Karené Wedekind Photography in South Africa, a company that serves small and medium businesses by creating bespoke photos that give their companies a sense of quality and value. Karené passionately believes good photography and design can elevate the smallest business and make them more competitive in the market place. She has a degree in Fine Art with Photography as her Major.