Be clear about your motivation for starting up....
"Interrogate your motivation for starting a business. And be honest with yourself. That motivation is what you'll rely on to get you out of bed when it feels like your business is failing. It will be what helps you remain strong when you're learning the really tough lessons, of which there will be plenty. It will inspire you to find solutions for challenges that seem unconquerable. Write down your motivation and make sure it's real enough not to waver in the face of the fear, hard work, stress and challenges that you will face."
- Claire Keet is a multi-faceted entrepreneur and the founder of Sentiens in South Africa, a company that works with local designers to create a range of beautiful, functional yoga and fitness gear. Claire's focus is on printed yoga and active mats, which combine gorgeous aesthetics with great performance. She studied a Bachelor of Journalism specialising in English Literature and Communication Design at Rhodes University before the call to explore sent her packing to Asia where she travelled extensively and made a life for herself in South Korea for several years. She returned to South Africa to launch the creative, brand consultancy, BorisHenry in 2012.