Do your due diligence....
"Do your due diligence and see if your idea is actually something the market needs or whether its only you who thinks the market needs it. Speak to people you trust about your concept and get their feedback. If you've decided to go ahead and implement your concept then stick to your guns and don't lose confidence."
- Saloni Kantaria, the founder of Reform Cycling and Strength Studio in Nairobi, is bringing something fresh to the exercise scene. She has launched East Africa's first boutique class focused studio integrating technology with fitness. Born and raised in Nairobi, Saloni played tennis for Kenya in the 1990s and was the top ranked female tennis player in Kenya until 1999 with a junior world ranking. She then went on to play tennis for Cornell University where she pursued her undergraduate degree. Although she moved on to become an international arbitration lawyer, she always had a passion for fitness and decided to her open her fitness studio in January 2016.