"In a few years people won’t be talking about ‘African design’, they will be talking about Senegalese design, Kenyan design or Malian design. There are so many interesting things coming out of Africa and I hope soon people won’t be referring to the whole continent – 54 countries – as one design style."
- Cathy O’Clery is the co-founder and creative director of Platform Creative Agency, overseeing the creative output of the agency including developing creative and marketing, conceptualising campaign and visual production. With a wealth of experience as editor, design director and stylist, Cathy is renowned for her visual acumen, creative and content direction. In her role as curator of 100% Design South Africa, she brings expertise and skill to the bear ensuring the show is fresh, future-forward and of an exceptional standard every single year.