Talk to as many people as possible....
"Just do it! Be sure you are passionate about the business you intend to start, and talk to as many people as possible within your target market to get an idea of how viable your business idea is."
- Shola Ade-Okafor is the founder of BlushinGirl Tools in Kenya, a cosmetic company that provides top quality makeup and professional makeup tools primarily for the African woman. After completing her MBA at the University of Sunderland in the UK, Shola knew she wanted to work in the beauty industry and worked at House of Tara in Nigeria for one year where she gained valuable industry experience. Shola then moved to Nairobi with her spouse and set up her own makeup business providing professional makeup classes and producing a line of makeup specifically formulated for African women.