Never give up....
"Be relentless, never give up. Pursue your dreams with fervor and network. You would be surprised how far having faith coupled with action will take you!"
- Joycee Awojoodu is the founder of ORÍKÌ, a leading Nigerian luxury personal grooming brand that fuses natural ingredients and scientific research to create extraordinary personal care products. As the originator and lead innovator of ORÍKÌ, Joycee is passionate about creating an African indigenous luxury brand that couples the vast potential of the agricultural sector and local resources. Joycee is a World Economic Forum Global Shaper, a nominee of The Future Awards Prize in Public Service, 2013, selected into the African Leadership Network, and a Tony Elumelu Entrepreneurship Program Fellow.