How do you handle competition? ....
"For House of Tara, our drive has never been to be number one out of a thousand, we never aspired to be better than anyone else, we have always aspired to be us and stay true to who we are. I believe that as long as we are tied to our overall purpose, it will determine how successful we have become and how successful we are."
- Tara Fela-Durotoye is a Nigerian-born lawyer turned Africa's leading beauty and makeup entrepreneur. She started House of Tara at the age of 20, from her living room, whilst an undergraduate at university back in 1998. She's since gone on to launch Nigeria's first ever bridal directory in 1999, and in 2004 she opened the country's leading beauty academy. Today, Tara has over 5,000 representatives spread across Nigeria and 14 makeup schools to her name and she is steadfastly dedicated to realising her vision of building a globally respected beauty company of African origin. Tara remains an inspirational role-model and mentor to make-up artists and aspiring beauty business owners across Africa.