Remember to stay focused on the bigger picture....
"Getting wrapped up in minute details of my work can mean I miss the big picture. When running a start-up business, you wear dozens of different hats, so you have to be prudent in how you allocate your time and focus. This doesn’t mean settling for a mediocre product or strategy but rather determining which details has an impact and which are insignificant."
- Abai Schulze is founder of the creative, new Afro-luxe brand ZAAF who create handcrafted luxury leather handbags and accessories produced by artisans in Ethiopia. Abai, born in a remote village in Ethiopia, has had a truly remarkable life journey. Her journey has taken her from an orphanage in Addis Ababa to the United States where she was raised, and back to Ethiopia. Today, she passionately uses her background in economics and fine arts to create unique and practical expressions of beauty, and to open avenues of opportunity for talented artisans in Ethiopia and the rest of Africa. Her designs draw upon precious cultural relics and allow them renewed expression through fresh, uplifting and modern designs.