"Storytelling has the power to connect the consumer to your brand in an emotive, authentic, memorable way.”
- Chule Gobodo is the co-founder of Brainbow Conscious Creatives, the only youth, female black-owned boutique creative story agency in South Africa, specializing in using storytelling as a brand activism tool. Chule is passionate about crafting loving, emotive and memorable bonds between brands and African women. After completing her film degree, Chule moved to Florence in Italy to do her Honors in Studio Art, eventually returning to South Africa to co-found Brainbow.