Your heart needs to be in the right place…
“Question your reasons for why you want to start a venture, ensure that your heart is in the right place, do your research, and brace yourself for what may come. Finally just do it.”
Christine Wanjiru is the founder of Ayari Ani Cosmetics in Kenya, a company that produces hand-made organic cosmetics to aid and alleviate skin care concerns. Christine launched her business because she was frustrated by the lack of diversified Kenyan organic brands available at an affordable price range. Her business ethos is to be organic, animal and cruelty free, gender neutral, and she strictly uses eco-friendly packaging.