CARROL BOYES X THE JOINERY
WASTE PLASTIC BOTTLES ARTISTICALLY REINVENTED
In South Africa, the iconic South African homeware design brand, Carrol Boyes, and sustainable lifestyle brand, The Joinery, have launched a new collaborative community collection.
With waste in the oceans and landfills reaching epic proportions, there’s never been a more crucial time to find alternatives to single-use plastic and explore the potential of proactive change through design. Carrol Boyes has recognised the importance of sustainable initiatives in mitigating damage to the environment and has partnered with The Joinery to create a range of unique tote bags and pouches.
The Joinery’s focus is on finding solutions to environmental and community issues through design.
“We create local, sustainable products made from recycled plastic bottles, hemp and responsible fabrics as a way to positively contribute. We are thrilled to reveal that we have collaborated with the talented Carrol Boyes to create a range of unique felt tote bags and pouches made from recycled plastic bottles featuring the incredible iconic sculptural art of Carrol Boyes.” — The Joinery
Initiatives such as these, where sustainability and community involvement can be combined, underpinned by a spirit of collaboration, emphasize the pioneering and big picture Carrol Boyes and The Joinery’s ethos represents. All the products are made by local artisans and sewing co-operatives based in and around informal settlements in Cape Town – and as such its initiatives contribute directly to job creation and furthering innovation in the textile economy, turning potential waste into something positive. This recent partnership between The Joinery and Carrol Boyes has resulted in a beautiful and collectable range.
The Carrol Boyes x The Joinery Collaborative Community Collection
POUCH FELT - knowing
This handmade pouch is made from recycled plastic bottles otherwise destined for the landfill. It is ideal for small makeup or stationery items, or to keep chargers safe.
SHOP BAG FELT - radiant
This decorative multipurpose handmade tote is made from recycled plastic bottles otherwise destined for the landfill. It is perfect for everyday use – for daily grocery shopping, on-board plane travel, to transport or for beach days.
Read more about this exciting new venture and shop the product at www.carrolboyes.com
About The Joinery
The Joinery is a sustainable lifestyle brand founded by sisters Natalie and Kim Ellis. The company prides itself in designing and producing bespoke sustainable products and ethical fashion and accessories, all the while striving for a high-end design aesthetic with an African conscience. Its bespoke products, and fashion collections are produced by sewing cooperatives, and artisans based in and around the townships of Cape Town, South Africa. The Joinery uses eco fabrics such Tencel, Linen, Rayon and Hemp fabrics where it can, and fibres that are grown without the use of toxic pesticides and synthetic fertilisers. It is proudly conceptualising bespoke responsible fabrics made form 100% recycled plastic bottles. Saving plastic from landfill allows the company to create beautiful, upcycled products and apparel. The Joinery works with suppliers that share its commitment to the environment by supporting practices that reduce their carbon footprint, opting for carbon-neutral or carbon-negative materials wherever possible. The Joinery’s founders see themselves as pioneers in the sustainable product and fashion design arena and are winners of the 2017 PETCO awards for ‘Best Product using recycled PET’ as well as recent winners of the Eco Logic Awards for ‘Eco Innovation’. www.thejoinery.co.za
About Carrol Boyes
Carrol Boyes is the founder, creator and CEO of The Carrol Boyes (Pty) Ltd retailer in Cape Town. She is an iconic South African designer and her brand has deftly crafted a coveted and high-end product range of upmarket home and lifestyle items. Her products are associated with style and finesse and are available throughout South Africa, and in over 30 other countries around the world. Her designs are inimitable and unique, succeeding in putting South Africa on the design map. New customers are being attracted globally every day by her stylish and distinctive designs. Carrol Boyes is a fine arts graduate with a major in sculpture from the University of Pretoria. She was initially an English teacher, until at the age of 35 she decided to live her dream of being an artist. She began making crafts from her home in a seaside suburb of Cape Town in 1989. Her aim was to combine sculpture with functionality and the result is a range of absolutely gorgeous home ware and table-top accessories. She has a special talent for taking relatively plain and unadventurous traditional utensils and transforming them into sculptured collectable items. Today, Carrol Boyes (Pty) Ltd is a woman-owned business and a multi-cultural organisation that supports gender empowerment both within and out of its infrastructure. The company’s ethos is driven by a sincere commitment to the betterment and welfare of individuals in the community and workplace. It invests in its staff to ensure the future growth of the organization, and supports the community at a grassroots level. Carrol Boyes is currently working within the guidelines set by sector education and training authorities in South Africa, focusing on skills development, training implementation and growth within the company. The Carrol Boyes brand is recognised as an icon both locally and internationally. www.carrolboyes.com