Be willing to sacrifice!…
“Don't start a business without doing proper market research, having clear strategic plans and adequate capital. Also, have passion and dedication. Lastly, be willing to sacrifice by putting in extra time.”
Adele Dejak is the founder of the striking global luxury brand that carries her name. Adele Dejak, the brand, is an authentic jewellery and fashion accessories brand that offers a direct access to the true premium African experience. Adele has built a powerful brand renowned for creating a wide variety of lovingly designed and handcrafted pieces including bracelets, earrings, necklaces and handbags. Every piece tells a story and is inspired by African textiles, cultures and traditions, with everything being produced directly in the Adele Dejak studio or through collaboration with an established network of partners.
Read Adele’s startup story.