Book Review
So many women entrepreneurs find sales and marketing the tough part of their businesses, it doesn’t always come naturally to them. But in her new book, Energetic Selling & Marketing; A New Way to Create Extraordinary Growth in Your Business, author, entrepreneur and sales guru, Lenka Lutonska, has a different approach. By focusing energetically on five critical areas of business, she shows readers how to change their current ways of thinking and doing, and instead to experience growth by adopting a new way of selling and marketing.
Written in three parts, author Lenka Lutonska, takes you on a practical and thought provoking journey to opening your mind to how effective sales and marketing can really work. In Part one, she starts by getting you to focus on your energy, which she calls the most powerful currency on the planet when it comes to business. She then addresses your personal change path to achieving extraordinary growth, and then your awareness levels, all of which she believes upgrades the structure of your reality, getting you ready to start on your new energetic selling and marketing journey. Part two looks at the practical techniques of energetic marketing and selling, helping you to improve the way you attract your next level clients and then close those sales. Part three helps you to take the leap to extraordinary growth, specifically addressing the need for greater money consciousness, understanding how to charge higher fees for your products and services, and then how to maintain a business growth trajectory.
This book is an essential read for any entrepreneur who wants to open their minds to the possibility of extraordinary growth and create lasting and aligned business success.
Author quotes
Living a dream and running our own business is the most exhilarating journey any woman can take, but it can also present the very same problems we wanted to leave behind. Having to work endless hours to stand out in a crowded marketplace, sacrificing time with those people we love in favour of building a successful business, only to be underpaid at the end of the working day.
There is only one element that can guarantee business success; the person driving the business. It is only when you unshackle yourself from the limits of your mind that your business can experience what you want - extraordinary growth.
If your business is not exactly the way you want it to be, it is a worthwhile effort to re-examine your accepted premises and adopt new ones. This book will give you plenty of opportunities to do exactly that.
About the author
Lenka Lutonska is an internationally renowned Business and Mindset Strategist for female entrepreneurs, Speaker & Master NLP trainer. She came to the UK from her native Slovakia aged just 19, where she found work in McDonald's. After having worked her way up to become an award-winning manager, and studying counseling, NLP, psychotherapy, and hypnotherapy, she set up her own training and coaching consultancy. Despite its significant growth, it was all lost overnight, when she was betrayed by her business partner. Faced with starting all over again, but this time with a young family to support, she knew she had to take a different, more courageous and heart-centered approach. The result is her very successful coaching consultancy, whose success far outstrips anything else she had achieved prior to developing her principles of energetic selling. She now uses her strategic business experience, her NLP training, and her intuition and spirituality to take clients - women entrepreneurs from over 30 countries around the globe - to multiple 6- and 7-figure revenues that not only transform their businesses but change their lives.
Why LoA loves it….
Sales and marketing, two words that can strike dread in the hearts of so many women entrepreneurs who love their businesses and the products and services they create, but hate the actual business of selling to customers. As an international business and mindset strategist, author Lenka Lutonska has written a book that brings all her personal experience to the table, where she shares the powerful principles that she has developed over many years of coaching clients to exceptional business growth. Born from her experience that tactics and strategies alone will not create extraordinary results in business, she inspires entrepreneurs to take a deeper more energetic approach, resulting in the greatest and fastest growth possible. — Melanie Hawken, founder & ceo of Lionesses of Africa