“Having one’s own business is an opportunity to learn and grow and to re-invent oneself as the trends change and unexpected events happen.”
Josie van Aswegen is the owner of Fabulous Flowers and Finery, a Cape Town based florist. Josie has been in the floristry trade for 37 years. She has made creations for International Hotel Groups and delivered flower arrangements across South Africa. During her time as a florist and female entrepreneur, she has trained well over fifty women in both the floristry and event planning trade, equipping many with the skills to later go on and open their own businesses. She has also been involved in product design and upliftment projects within her store and through various other charitable initiatives throughout South Africa. She has a beautiful studio in Claremont where her team make the most exquisite flower and plant arrangements and gift boxes delivered throughout the Western Cape.