Startup Story
Entrepreneur Clara Njeri is the Director at Naturalglam, a business which she started at the age of 21 as a result of trying to clear her own acne. The business started more like a hobby, but three years later, the company has grown to having one major physical shop in Nairobi and a network of distributors. Her Instagram Sensation business is slowly growing to be a powerhouse.
LoA learned more about this natural beauty business that is on the move from founder Clara Njeri.
What does your company do?
At Naturalglam, we manufacture a range of natural bath and beauty products.
“We are proudly handmade in Nairobi, well researched to make quality and affordable organic bath and beauty products.”
What inspired you to start your company?
My own acne inspired me and I just happened to like making my own skincare products as it was initially a hobby.
Why should anyone use your service or product?
We are proudly handmade in Nairobi, well researched to make quality and affordable organic bath and beauty products. Also, our customer service is top notch which makes you feel like a friend to us.
Tell us a little about your team
Esther is the best sales manager; she understands the business and clients.
Billy is amazing when it comes to running our errands and deliveries.
“Our customer service is top notch, which makes you feel like a friend to us.”
Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?
Yes, I come from an entrepreneurial background. My journey has been amazing, I have learned graphic design, video editing and marketing along the way. Every new challenge is Naturalglam’s stepping stone.
What are your future plans and aspirations for your company?
To be a bath and beauty powerhouse.
To empower young girls in low-income households to start their own income generating businesses.
“Every new challenge is Naturalglam’s stepping stone.”
What gives you the most satisfaction being an entrepreneur?
Knowing that I created something from an idea on paper and scribbling to an actual product range loved by women.
What's the biggest piece of advice you can give to other women looking to start-up?
Start Small, Dream Big. But do not stay too small for long out of fear or enjoying the comfort zone. Go with the road less travelled with God.
Contact or follow Naturalglam
WEBSITE | FACEBOOK | INSTAGRAM | EMAIL Naturalglamke@gmail.com
Why LoA loves it….
We love seeing young women entrepreneurs who have an idea, a vision, and the ability to turn their hobbies into sustainable businesses. For Clara Njeri, she started out by knowing her target market from her own experiences of trying to make products to solve her own skincare challenges. As a result, she is empathetic to her customers and knows what they want and need, creating natural skincare and beauty products that meet that need. This is one business set to grow over the coming years and well worth watching out for. — Melanie Hawken, founder, Lionesses of Africa