Book Review
Author and entrepreneur, Cynthia Trevino, knows how to attract more clients and ensure they stay with you, and in her book, She Markets, she shares her expertise to help other women entrepreneurs achieve the same results. Marketing to bring in dream clients can be a complex process for life and wellness coaches, consultants, and services-based business owners, but She Markets: A Guide for Women Entrepreneurs, Cynthia teaches you exactly how to do it, step-by-step, without feeling salesy or overwhelmed.
Whether you want to get back to the basics of marketing, create content for your website, get started blogging, or know what to say in emails, She Markets by Cynthia Trevino is there to help you craft messages your clients need to hear from you.
The truth is, the better you get at content creation about solving your dream clients' problems, the easier it is to close sales. Why? Because your clients all buy from people they know, like, and trust. Creating content that matters to your dream clients is a proven strategy to marketing for women. This book is a must for business owners who wants to attract more of the clients you love serving.
Here’s what you’ll find in this step-by-step guide:
The #1 mindset shift you need to make so you can create content that attracts ideal clients
Why traditional marketing gets it wrong by telling you to figure out your target market
8 questions to help you tap into your clients’ urgent problems with ease
21 fill-in-the-blank email subject templates you can use to get more subscribers to open your emails
Your content creation key to eliminating writer’s block for good
One fact you must never forget about how to create content so you can find ideal clients
15 little-used questions to help you visualize your ideal clients’ self-talk
27 title templates so you can grab your dream clients’ attention on your website
The unexpected thing you do when creating content that causes potential clients to instantly quit reading
After serving small businesses as a consultant for 15 years, today Cynthia Trevino is a marketing coach for women business owners. As a newbie entrepreneur, Cynthia made tons of mistakes before clearly understanding her ideal clients. Now, she’s put the hard earned marketing for women lessons she teaches in the 5-Step Client Clarity System into the book, She Markets. She Markets is your must-read, go-to resource if you feel like throwing up your hands when it comes to creating marketing content to attract dream clients.
Author Quotes
Women entrepreneurs who are frozen with indecision about what to try next in marketing, end up with empty client pipelines.
It’s time to finally get a firm handle on the best ways to get the word out about your expertise and promote your business.
Once you strengthen your marketing skills and improve your results by attracting more of the right kinds of ideal clients, you’ll have more freedom.
About the Author
In 2001, after 26 years in corporate, Cynthia Trevino was laid off in a massive downsizing. She became an instant, overnight entrepreneur. Even knowing a ton about corporate marketing, after two years of missteps, it became clear that she understood zero about marketing herself. After a glass of Syrah one night, she had an ‘aha’ moment. She realized she wasn’t connecting with ideal clients, because she made the colossal mistake of trying to serve all founders and small businesses - at the same time! Cynthia’s biggest mission when she became a solopreneur was to save other women from the struggle of figuring out how to create content that brings in the clients they love serving. And that’s still her urgent mission today. Because she won’t stand for amazing women entrepreneurs not being heard by the women and men who need them. Cynthia is the creator of the Client Clarity to Cash Flow Signature Program. She lives in San Diego, California with her husband and business partner, Jim Butz. When she's not working with entrepreneurs looking to change the world (one amazing client at a time), she enlists Jim and friends in the tasty search for the perfect pasta and Syrah pairing.
Why LoA loves it….
Sales and marketing are two activities that strike fear into the heart of many women entrepreneurs as it does not come naturally to them. Yet without these two things, businesses cannot win those all important customers needed to grow and become sustainable. Cynthia Trevino believes it doesn’t have to be like this, and there is hope and a different approach, as she shows in her book She Markets. This is a great read for all those women entrepreneurs who need to build the confidence required to makes sales, but with a content driven approach and strategy for marketing to other women. — Melanie hawken, founder & ceo, Lionesses of Africa