by Helena Naitsuwe Amadhila
The world today is characterized by businesses operating in various sectors of the economy. Every sector is unique thus calling for business uniqueness in identity, operation, services, products, structure, and culture. Business uniqueness is imperative for the business to be different and unique in the sector of operation. The business would be identified easily because of the unique features embedded within the services being offered and products being sold. It is also important that the uniqueness of the business is engraved in the structure for it to be recognized easily by potential customers.
This unique structure will also make the business stand out and attract onlookers who could be converted to customers. As human beings we normally get attracted to unique and attractive buildings that stand out from others.
In business uniqueness comes culture. The business culture should be unique to set it apart from other business cultures. Business unique culture should comprise the following:
This I coin 30 cultures of Business Uniqueness which will uniquely set your business apart from other businesses.
Helena Naitsuwe Amadhila is a Lecturer, Entrepreneur, Network Marketer, Consultant and owner of Tommy’s Lodge in Namibia. She is passionate about entrepreneurship and education in Africa and is making progress towards shaping the future of business and learning in Namibia. In 2017 she was recognized as an Emerging Entrepreneur by the Namibian Business Hall of Fame (NBHF) for her significant contribution to the Namibian economy and employment creation. She also serves as a Vice Chairperson for the Board of Directors of the Global Entrepreneurship Network (GEN) Namibia. Helena is empowered to empower others through entrepreneurial training, networking activities and events. Contact Helena via email: Email: hnamadhila@gmail.com
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