the pride of Africa's women entrepreneurs
by Helena Naitsuwe Amadhila
When pitching to potential investors, be prepared for all pitch levels such as 15 minutes, 10 minutes or 5 minutes. it's also important to be clear, concise, and compelling. Ensure that you follow these 10 basic steps:
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by Helena Naitsuwe Amadhila
Businesses are unique entities that require constant upgrading to grow to ensure relevance and generation of income at all times. Here are some strategies to grow a business in a dynamic world.
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by Helena Naitsuwe Amadhila
The world today is characterized by businesses operating in various sectors of the economy. Every sector is unique thus calling for business uniqueness in identity, operation, services, products, structure, and culture. Business uniqueness is imperative for the business to be different and unique in the sector of operation. The business would be identified easily because of the unique features embedded within the services being offered and products being sold. It is also important that the uniqueness of the business is engraved in the structure for it to be recognized easily by potential customers.
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by Helena Naitsuwe Amadhila
It is said that, it is not known until it is said, seen or shared. Therefore, as entrepreneurs, we should make our businesses known to others. We do this by using various marketing strategies. We should do this for all customers to be able to know our businesses using an inclusive approach of using both traditional and modern marketing strategies.
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by Helena Naitsuwe Amadhila
Our businesses exist to serve customers. As entrepreneurs, we should know our customers inside out to be able to serve them better, and to meet their diverse and unlimited needs. Customers are unique people and this calls for entrepreneurs to care for their customers in a unique and individualized manner. This will ensure provision of tailor-made services and products to customers which will results in customer satisfaction and retention. These customers could also share the exciting customer care received and recommend the business to other people and as a result, there will be increase in customer base. Entrepreneurs should also know that customer care requires patience, discipline and the ability to learn, adapt, adopt, adjust and implement.
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by Helena Naitsuwe Amadhila
An image reflects the business. It is a mirror through which customers will see your business. A mirror provides a visual image which would be visualized in customers eyes. It is an identity to differentiate your business from all other businesses. The differentiation will enable your business to be reckoned with. Therefore, your business image places your business in a great competitive advantage through visual identification which could be easily differentiated from other businesses.
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by Helena Naitsuwe Amadhila
Language is the art of communicating with others in any situation. Using proper language in each context is vital to ensure that the message is clear, received and understood well by the intended recipients. In a business context, it is a must that proper business language is utilized to portray professionalism and business language etiquette. The use of proper business language should be embraced by all in the business environment. The usage should also be done and applied in all forms of communication, be it verbal or written.
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by Helena Naitsuwe Amadhila
Entrepreneurs are creative and innovative individuals with unique eyes to see opportunities and create wealth. In order to persist and succeed, it is imperative for entrepreneurs to be risk-takers.
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by Helena Naitsuwe Amadhila
Being resourceful means you study, educate, stimulate your brain and inform yourself (SESI). Studying a business environment is imperative as it entails being able to detect environmental issues which could affect your business both positively and negatively.
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