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the pride of Africa's women entrepreneurs

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The Most Common Entrepreneurial Mistakes and How to Avoid Them by Lisa J. MacDonald

August 11, 2023 Melanie Hawken

Lisa J. MacDonald

Book Review

Author and business coach, Lisa J. MacDonald, in her new book The Most Common Entrepreneurial Mistakes and How to Avoid Them, believes that we all want to be in charge of our own lives. But her question is what happens when the game of business keeps changing? How can you successfully find new clients, beat the competition, and do it on a shoestring budget? Lisa’s new book shows you how, and at the same time,  avoid making the usual mistakes along the way.

Lisa J. MacDonald has coached 1000s of business owners for over 25 years, has a PhD in the school of hard knocks, and is the mother of eight. In her new book, The Most Common Entrepreneurial Mistakes and How to Avoid Them, she uncovers proven cutting-edge business principles to quickly shift entrepreneurs from overwhelm and confusion to confidently fulling their vision sustainably.

You will learn the following:

  • Charge what you're worth and get the revenue you deserve.

  • Attract the right clients over and over again.

  • Unleash business possibilities hidden in your network.

  • Uncover the key trends in your industry to keep you ahead of the competition.

  • Bounce back strong and robust no matter the changes in the market.

Your successful business is waiting for you. You don't have to go at it alone. Get this state-of-the-art research-based step-by-step guide by Lisa J MacDonald that will show you exactly how to get unstuck, attract your best clients, and fulfill your vision.

Author Quotes

Fear is a part of being an entrepreneur. Entrepreneurs take risks, with no guarantees. If you see fear as part of the learning process and continue to stay in action, adjusting with the knowledge you gleaned, fear will serve as a positive motivator.

What the successful entrepreneur knows is the results they produce running their business starts and ends with them and that means there is always something that they can do about the outcomes they are producing.

The only sure thing in entrepreneurship is risk. When an entrepreneur seizes onto an idea, a dream, and pursues it to make it a reality, there is no guarantee they will make it. It is scary taking the leap, risking finances, reputation, and time for an idea.

About the author

Lisa J MacDonald is known as the Step It Up Queen. She is on a mission to empower entrepreneurs, knowing they will better the world. Her book, The Most Common Entrepreneurial Mistakes, will be taught in MBA programs worldwide. She coaches thought leaders to write and publish their transformative books. As a result of her work, clients have more profits, more clarity, and more fun. On a personal note, because of her dyslexia, she struggled to learn to read when she was younger and was told she would never publish. She just signed a contract for her 32 books. She writes under many pseudonyms.

https://www.stepitupqueen.com/


Why LoA loves it…

Let’s face it, we have all made mistakes along our entrepreneurial journeys, it’s part of the learning journey we have to go on in order to achieve eventual success. But what if there is a smarter learning journey, one where we learn how to avoid making The Most Common Entrepreneurial Mistakes. Author and entrepreneur Lisa J. MacDonald in her new book shows us how. This is a great read for all those women business builders who want to learn from the mistakes others have made, and just get smarter and wiser about how they travel their own journeys. Lisa’s book is a really practical and useful book for women entrepreneurs who want to keep their mistakes to a minimum. — Melanie Hawken, founder & ceo, Lionesses of Africa

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Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / Lunar

Stylish sustainable clothing…We have always been big fans of Lunar in South Africa, the sustainable clothing brand created by owner Nicola Luther and her talented team. Lunar has firmly established itself as one of th Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V

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