Book Review
If you have ever felt daunted by the process of working on your business plan, then help is at hand with Tiffany Johnson’s new Genius Ideas - Business Plan Workbook: A Roadmap to Success. This book is designed to help you build your business plan, step by step, breaking the whole process down into bite size chunks - keeping the process of building a business plan simple and easy to achieve. Designed to be fun and upbeat, Tiffany’s workbook simplifies the business planning journey to make it approachable for every entrepreneur.
The Genius Ideas - Business Plan Workbook: A Roadmap to Success by Tiffany Johnson, lays out everything needed to launch a business and breaks it down into bite size chunks, which keeps the process of building a meaningful business plan from becoming overwhelming. The pages contain a mix of critical steps for business planning, strategic tips, recommendations for research and workshops to design your own path to success in a way that makes sense for each person’s individual needs and business. This workbook includes sections and learning pages, with workshops, frameworks, and research recommendations. Each learning session gives instructions on how to complete specific sections of the book. Throughout you'll have pages of encouragement, ideas, how-to-guides, and recommendations for seeking feedback.
This useful workbook gives tips of what to look for and why - for example, the perspective of researching the competition to help business planners differentiate their offerings from their competition gives critical context to make the lesson highly impactful. This guide is masterful at keeping it simple while focusing on the why behind the instructions to get to what really matters. It also offers common sense guidance - like viral social media content being rare - that is only known after years of experience. It provides insights on when to research, when to write things down, when to workshop and get feedback, and when to step away and take a break!
Author Quotes
This book is designed to help you build your business plan. This is YOUR business plan workbook - it's meant to be written in, torn up, thrown across the room, taped up, repaired, cried on, and shared.
This is your journey, your path to success and only you can define what success means to you. Use this workbook to help you on your journey.
About the author
Tiffany Johnson is an Associate Professor (adj.) in Business Planning and Consumer Behavior, New York University, School of Professional Studies, with 17+ years strategic data and technology experience in behavioral data, advertising and consulting. She is an outspoken advocate for data ethics and privacy, has advised privacy legislation in New York State with speaking experience at News Channel 1, Programmatic IO, Harvard Business Club and other panels. She’s worked with Fortune 500 Companies - IBM, Samsung, Yum Brands, Clorox, Nissan and more.
Why LoA loves it…
Every entrepreneur needs a great business plan that can guide their journey to fulfilling goals, aspirations and potential, but it can often seem like a daunting process. But help is now at hand from author Tiffany Johnson who has developed a highly focused Business Plan Workbook and guide to help entrepreneurs to create a business roadmap for success. If you have been battling with developing your own business plan, this is a must-read book to help you seamlessly through the process. — Melanie Hawken, founder & ceo, Lionesses of Africa