by Catia Mondlane

As I was writing my business plan, I would easily answer most questions. But when I got to the market section, this was where I would find it very interesting because it was my chance to show how deep were my studies and research. I had to talk about the market in general where I identified the firm’s target market, a detailed segment and its tendencies for growth. But when I got to the competitors subsection I would always pause, think about it and question myself numerous times on how I should answer. Especially the questions that suggest a sneaky behavior where one actually has to find ways to gather other similar companies’ internal information, the type of information they wouldn’t just give to anyone.