by Louise Mowbray
The power of context, why it always rules and how developing your Contextual Intelligence empowers you to adapt and thrive.
Read moreHow to Skyrocket Your Sales Through Robust Sales Strategy
by Thembe Khumalo
Having a strategy in place is crucial for directing your sales efforts effectively. Many business owners feel like they are "talking into the abyss" because their efforts are scattered, inconsistent, and ultimately ineffective. A cohesive plan transforms random activities into a focused approach that drives results. It's akin to building a house—you need a blueprint to ensure everything comes together seamlessly.
Read moreGetting the Basics Right: Website Must-Haves
by Cindy Maléombho-Codo
A website is essential for any business or organization in today's digital world. It's an easy way to reach a wide audience, build brand recognition, and establish credibility. But what do you need to create a successful website? This article will provide an overview of the components that should be included to ensure a successful online presence.
Read more2023 - Simplify and move mountains!
by Lionesses of Africa Operations Dept
A new year, a new look, new thoughts, drive and direction…all these plans you had as you sat deep into the evenings during the quiet festive season. You get back into the office with (if you have been lucky enough to see the Ocean) the grains of sand still scratching between your toes and… nothing has changed.
Read moreNot sure if your business needs a rebrand?
by Cindy Maléombho-Codo
A rebrand can be a powerful tool for your business. It can help you change your image, connect with new customers, and tap into new markets. But why exactly should a company consider a rebrand? This article will explore why a rebrand can be a valuable asset for your business. You may be thinking your business is doing just fine, but if you're not seeing the growth you want, it might be time for a rebrand.
Read moreThe importance of positioning your business
by Cindy Maléombho-Codo
In business, it is essential to have a clear brand strategy and positioning. Your position in the market will determine the success of your business. Therefore, the importance of positioning your business cannot be understated. By having a clear brand and positioning strategy, you will be able to reach your target market better and achieve your desired results. In the business world, first impressions are everything.
Read more3 Incredibly Useful Scarcity Strategies for Creatives
by Robyn Keet
Let me save you some time by sharing what I’ve learned about keeping your customers dialled in. It’s called Scarcity aka FOMO (fear of missing out) You might have seen this strategy been used before by service-based businesses. It’s a great strategy that Creatives can use to boost sales during the year or reduce stock before including a new range in your offering.
Read moreA consistent voice, a clear purpose, a coherent strategy and a long term view
by Lionesses of Africa Operations Department
We woke to find it was Davos week! The gathering of the ‘Great and the Good’ of the finance world under the World Economic Forum banner who meet once a year in Switzerland to discuss, deliberate and invest, is as regular as a one of their famous Cuckoo Clocks. Sadly, at the last moment, and especially for those already in their Ski Jackets, Covid hit again and Davos was postponed until the summer and replaced by a few on-line speeches. All was not lost however, because one who is always at this event, a certain Mr. Larry Fink, CEO of BlackRock, the world's largest investment firm with many US$ billions under management, recently published his annual letter to shareholders. In this there is a call to arms for all CEOs:
Read moreWho Are Your Competitors?
by Catia Mondlane
As I was writing my business plan, I would easily answer most questions. But when I got to the market section, this was where I would find it very interesting because it was my chance to show how deep were my studies and research. I had to talk about the market in general where I identified the firm’s target market, a detailed segment and its tendencies for growth. But when I got to the competitors subsection I would always pause, think about it and question myself numerous times on how I should answer. Especially the questions that suggest a sneaky behavior where one actually has to find ways to gather other similar companies’ internal information, the type of information they wouldn’t just give to anyone.
Read moreWhy Your Business Needs To Consider These 2020 Strategic Planning Insights
by Mandisa Makubalo
I’m sure we are all familiar with the culture of “strategic planning” which sees most businesses taking time out to plan for the year ahead. This practice has become a culture in such a way that massive budgets are allocated to these gatherings. These sessions should be about looking at ways to solve business challenges through design whether this is what happens nobody knows except when customers and employees start feeling the pain.
Read moreIdentifying Roles to set effective Goals
by Claire Holden, Empowerment Coach
How many hats do you wear? How many roles do you fill? As an entrepreneur you’re a business owner and likely a finance manager, marketing director, accounts receivable clerk and operations manager too. Many of you will also be a wife, mother, daughter, sibling, team or group member, friend, volunteer…. The list goes on! The risk is that we spread ourselves so thin trying to be all things to all people, that we fail to prioritise the things that are most important to us personally and to our businesses. So, how do we change this? How do we cultivate a life where we clearly articulate our goals and set clear action plans in place for success?
Read more