If you’re a lioness, content isn’t new to you… You read the daily newsletters, right?  And all the articles in them. You visit the Lionesses of Africa website every once in a while and you follow Lionesses on social media platforms too.  

The Content Agency was recently tasked with helping our tech-savvy future-focused client bring their app – set to revolutionise the way Africans interact with apps – to market. A brilliant idea! Also a fantastic team and a robust product. But they had the worst positioning ever! You see, their slogan (and core positioning) read: Moving Africa Forward.

Did you know that Google has undergone seven major logo changes since 1998? Coca-Cola, too, has gone from ‘Drink Coca-Cola and enjoy it’ in 1886 to ‘Taste the feeling’ in 2016 (changing its slogan a whopping 57 times since it first went to market). Even Standard Bank, the bank that’s perhaps the most prominent among the Lionesses community, wasn’t always ‘Moving Forward’.