"To empower the women of South Africa has always been a very important passion for me. In my company I have often seen women grow from shy and uneducated, into confident individuals that take responsibility of their own lives and jobs. These women are often the main breadwinners of their immediate and extended families."

- Nelia Annandale is founder of Keedo Kids a company she launched in 1993 to manufacture designer children’s clothing in a socially responsible and ethical manner. Nelia blends imagination, comfort and style with vibrant colour and exceptional quality, and the brand has grown to be one of the leading children’s clothing manufacturers in South Africa and now exports to 16 countries across the globe. It took a life-threatening skiing accident for South African born Nelia Annandale to overcome her fear of starting a business. Although she had a happy life and was set in a good routine with her husband and two year old twins, the near fatal accident forced her to take stock of her life - Keedo Kids emerged from that new focus.

“I think many people really want to do good, but they don’t necessarily know how, ... becoming involved with a product that does facilitates this need.”

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