the pride of Africa's women entrepreneurs
by Robyn Keet
Let me save you some time by sharing what I’ve learned about keeping your customers dialled in. It’s called Scarcity aka FOMO (fear of missing out) You might have seen this strategy been used before by service-based businesses. It’s a great strategy that Creatives can use to boost sales during the year or reduce stock before including a new range in your offering.
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by Robyn Keet
As a big-hearted Creative, I would run from negotiations. It’s made me feel uneasy and uncomfortable. To avoid this feeling I would take what was offered to me as “fair” instead of facing the throw-down that negotiations can bring. All I want to do was to create and deliver great work. Sound familiar?
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by Robyn Keet
A topic that has been controversial in creative circles for years. When asking this question to any creative doing paid work — “Do you do work for exposure?” - you will likely be met with a flurry of different answers. Some negative and some positive.
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by Robyn Keet
A strategy for Creatives to earn an income during location restrictions.
Are you a Creative at home waiting for the lockdown to be lifted so you can go back to work? Or you can get back to work but your clients are a little concerned to be going out or going ahead with your services? If this is you, then I might have an idea or two on how you can either add or adapt your current creative business to service your audience while making a living during these uncertain times.
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