It’s Christmas – Go Ahead and be Delusional!

December 14, 2024 Melanie Hawken

Listen, I fully understand why it’s important to be realistic, especially with business goals. As an entrepreneur, it is how you plan your income and your life after all. But I am also a fan of the occasional delusional season - where you give yourself permission to dream - and I mean really dream, to imagine success and impact beyond what you generally, well, dream about. Why? Because when you stimulate your imagination, you move things that were otherwise impossible into the realm of the attainable.

Developing Communication Campaigns that cut Across Borders in Africa

October 12, 2024 Melanie Hawken

We’ve probably transcended the “Africa is not a country” conversation by now. At least I hope we have. We now know that each country and region in Africa is rich with unique languages, symbols, and traditions, which form the foundation of effective PR campaigns. When communicating across the diverse cultural landscape of Sub-Saharan Africa therefore, it's essential to recognize that a one-size-fits-all approach will not resonate.

How Brand Strategy Can Empower Non-Profits

October 6, 2024 Melanie Hawken

Over the past seven years, we've loved working with nonprofits across various critical impact areas; from human rights and gender equality to environmental and civil protection. One thing we've consistently noticed is that while these organisations are passionate and dedicated, many don't fully grasp the transformative power of a well-crafted brand strategy. The truth is strategic branding and communication aren't just for commercial businesses — they're vital tools that can amplify a nonprofit's impact and help fulfill its mission more effectively.

High-Value Ideas - the power of thinking different

September 29, 2024 Melanie Hawken

When Apple launched its legendary "Think Different" campaign, it didn’t just promote a product—it showcased a mindset that has defined the company’s success for decades. This campaign, with its bold celebration of creativity and innovation, exemplifies the power of innovative thinking and how being willing to step outside the box can result in high-value ideas. By daring to think differently, Apple not only redefined its brand but also set the stage for transformative growth that would shape the tech industry for years to come.

Master Your Business: 17 Proven Strategies for Turning Passion into Profit

August 31, 2024 Melanie Hawken

Starting and running a business is no small feat. It requires more than just passion; it demands a strategic approach, continuous learning, and an unwavering commitment to growth. Let’s delve into some essential strategies that will help you handle your business like a pro.

Step into the Spotlight: How to Overcome Your Fear of Visibility and Showcase Your Expertise

July 28, 2024 Melanie Hawken

Fear of public speaking is said to be more terrifying than death for many. I grew up as a very shy child, but once I entered the competitive word of work, I quickly realised that shyness was a luxury I couldn't afford. Especially as an entrepreneur, and particularly in the knowledge economy, stepping into the spotlight is non-negotiable. So how you can overcome your fear of visibility and showcase your expertise with confidence?

How to Skyrocket Your Sales Through Robust Sales Strategy

July 20, 2024 Melanie Hawken

Having a strategy in place is crucial for directing your sales efforts effectively. Many business owners feel like they are "talking into the abyss" because their efforts are scattered, inconsistent, and ultimately ineffective. A cohesive plan transforms random activities into a focused approach that drives results. It's akin to building a house—you need a blueprint to ensure everything comes together seamlessly.

How to turn your fear into fuel for entrepreneurial success

May 4, 2024 Melanie Hawken

Sometimes when you’ve taken a big leap, you are so conscious of the magnitude of what you’ve done that you don't think you can or should take any more major steps. That was me after leaving home at 22 years old - I was so determined to make my life work and validate the choices I had made, that I found it difficult to think beyond my immediate activities. This kind of paralysis can also hit entrepreneurs in the early stages of building their business, particularly when a huge risk has been taken to get to the start-up stage.

Addressing the Confidence Gap

April 21, 2024 Melanie Hawken

Here's something I've noticed over the years coaching men and women in various professions: Women consistently identify themselves as having low confidence and seek support in building it up. I've never had a man raise a lack of confidence as a primary concern.

Upskilling as an Antidote to Imposter Syndrome

April 12, 2024 Melanie Hawken

At a recent meeting with entrepreneurs, I was asked about overcoming imposter syndrome. No one liked it when I responded by asking, “Are you an imposter?” This is an uncomfortable question, particularly when you are regularly questioning your abilities, feeling insecure, and struggling to feel confident in a particular role or task. For you to be able to respond with a firm “No,” to such a question you need to be sure that you are equipped with the knowledge and skills for the work you are proposing to do. And that was my point in asking the question.

Reimagining Your Approach to Client Acquisition in 2024

February 25, 2024 Melanie Hawken

Were you struggling to attract sign-ups for your coaching or consulting services last year? Did you find potential clients hesitating due to pricing concerns? You're not alone in this challenge. What you truly desire is a steady stream of eager leads and clients who appreciate the value you bring. And that’s what you need to set yourself up to attract this year. Here are some ways you may have been sabotaging your success without realizing it.

How we designed a business that allowed us to only do work we love

February 10, 2024 Melanie Hawken

Are you tired of taking every job that comes your way, offering discounts, and working on assignments you're not specialized in? It's time to break free from the scarcity mindset, stop working ridiculous hours, and dealing with abusive clients. Let's dive into why this approach doesn't work.

Why high performing coaches and consultants rely on a strong personal brand

February 1, 2024 Melanie Hawken

Look, I realise how frightening it can be to step forward into a fast-moving marketplace that can sometimes also. be very confusing. But if you’re serious about professional growth and business expansion you’re going to have to overcome fears of being seen, making marketing mistakes, facing judgment, or stumbling in your pursuits. These apprehensions will rob you of your confidence and the elevation you desire. Try to make peace with the fact that you will make mistakes — everybody does after all, and then focus on building yourself a well-defined personal brand.

Guess what happened when I overcame the fear of doubling my rates?

January 27, 2024 Melanie Hawken

Let’s face it, there are a whole lot of coaches consultants, and other service-based solopreneurs out there who are working for a lot less than what they are worth. Sometimes, it's because you hear so much about how bad the economy is that you try to avoid coming across as lacking empathy, or worse still, arrogant. Years spent in traditional employment can also limit our self-worth because we have pegged our value at whatever our last employer decided it should be. This undervaluation can lead to reluctance and hesitancy to share knowledge, and the pursuit of side hustles.

KeDezemba Coach! Time to Evaluate Your Progress and Prepare for 2024

December 30, 2023 Melanie Hawken

As we prepare to say “Sala kahle” to another year, it's the perfect time for coaches and consultants to engage in some much-needed reflection. The year 2023 has presented its unique set of challenges and opportunities, and evaluating your progress is crucial to paving the way for a successful 2024. So, let's see how we can go about doing a quick self-assessment and planning, without losing out on all the Dezemba festivities.

Making the Distinction Between Challenges and Excuses: A Guide for Coaches and Consultants by Thembe Khumalo

December 23, 2023 Melanie Hawken

As coaches and consultants, our ability to identify and address obstacles effectively is a crucial part of the work we do. Whether it's helping clients overcome their challenges or managing our own coaching and consulting practice, understanding the difference between challenges and excuses is vital. Here are some indicators of whether you are dealing with a challenge or an excuse…

Networking with a Festive Flair: Build Stronger Client Relationships during the Holiday Season

December 17, 2023 Melanie Hawken

The holiday season is almost upon us, and as you’re heading out to your next Christmas cocktail party, think about how this is the perfect time to infuse some festive flair into your client relationships. To be honest, you may even be a little late in using this golden opportunity to strengthen your professional bonds and make a lasting impression. So, grab your Santa hat, pour yourself something sparkling, and let's explore how to network with a festive twist!

What I Learned from Being Fired by Two Clients in One Year

November 19, 2023 Melanie Hawken

When you’re passionate about entrepreneurship, about working in the digital economy, about monetizing your knowledge, and you want to show other people that they don’t need to be afraid, it can be very tempting to present the whole endeavor as something that’s easy and fun and exciting. Well, it is all those things. But, like any worthwhile pursuit, it does have its dark moments — and in 2018, I had two of them.

The Curse of The Like-Minded

October 13, 2023 Melanie Hawken

“We need to get more like-minded people together. Lets put together a group of other people like ourselves, and we can really make an impact.” Unfortunately the last time I had a conversation like this will not be the last time I will have this conversation; and the problem is, I have a problem with this kind of thinking.

No Jacket Required!

October 8, 2023 Melanie Hawken

In the world of entrepreneurship, there is no place to hide. Where the corporate world might have allowed you the cover of a jacket and tie, a shiny pair of shoes, and an impressive title, entrepreneurship strips you naked, and leaves you with nothing but yourself and your wits — or whatever it is that you bring to the table.

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