the pride of Africa's women entrepreneurs
by Thembe Khumalo
For dreamers like me, the holiday season is the perfect time to indulge in the wonder and magic of fantasy. I can let my imagination run wild and dream of the extraordinary. If I were to make an unconventional Christmas wish list, one that contains no material possessions (because if I told you the material things I wish for, you might faint!) here’s what would be on it:
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Listen, I fully understand why it’s important to be realistic, especially with business goals. As an entrepreneur, it is how you plan your income and your life after all. But I am also a fan of the occasional delusional season - where you give yourself permission to dream - and I mean really dream, to imagine success and impact beyond what you generally, well, dream about. Why? Because when you stimulate your imagination, you move things that were otherwise impossible into the realm of the attainable.
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We’ve probably transcended the “Africa is not a country” conversation by now. At least I hope we have. We now know that each country and region in Africa is rich with unique languages, symbols, and traditions, which form the foundation of effective PR campaigns. When communicating across the diverse cultural landscape of Sub-Saharan Africa therefore, it's essential to recognize that a one-size-fits-all approach will not resonate.
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Over the past seven years, we've loved working with nonprofits across various critical impact areas; from human rights and gender equality to environmental and civil protection. One thing we've consistently noticed is that while these organisations are passionate and dedicated, many don't fully grasp the transformative power of a well-crafted brand strategy. The truth is strategic branding and communication aren't just for commercial businesses — they're vital tools that can amplify a nonprofit's impact and help fulfill its mission more effectively.
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When Apple launched its legendary "Think Different" campaign, it didn’t just promote a product—it showcased a mindset that has defined the company’s success for decades. This campaign, with its bold celebration of creativity and innovation, exemplifies the power of innovative thinking and how being willing to step outside the box can result in high-value ideas. By daring to think differently, Apple not only redefined its brand but also set the stage for transformative growth that would shape the tech industry for years to come.
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Starting and running a business is no small feat. It requires more than just passion; it demands a strategic approach, continuous learning, and an unwavering commitment to growth. Let’s delve into some essential strategies that will help you handle your business like a pro.
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Fear of public speaking is said to be more terrifying than death for many. I grew up as a very shy child, but once I entered the competitive word of work, I quickly realised that shyness was a luxury I couldn't afford. Especially as an entrepreneur, and particularly in the knowledge economy, stepping into the spotlight is non-negotiable. So how you can overcome your fear of visibility and showcase your expertise with confidence?
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Having a strategy in place is crucial for directing your sales efforts effectively. Many business owners feel like they are "talking into the abyss" because their efforts are scattered, inconsistent, and ultimately ineffective. A cohesive plan transforms random activities into a focused approach that drives results. It's akin to building a house—you need a blueprint to ensure everything comes together seamlessly.
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Sometimes when you’ve taken a big leap, you are so conscious of the magnitude of what you’ve done that you don't think you can or should take any more major steps. That was me after leaving home at 22 years old - I was so determined to make my life work and validate the choices I had made, that I found it difficult to think beyond my immediate activities. This kind of paralysis can also hit entrepreneurs in the early stages of building their business, particularly when a huge risk has been taken to get to the start-up stage.
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Here's something I've noticed over the years coaching men and women in various professions: Women consistently identify themselves as having low confidence and seek support in building it up. I've never had a man raise a lack of confidence as a primary concern.
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At a recent meeting with entrepreneurs, I was asked about overcoming imposter syndrome. No one liked it when I responded by asking, “Are you an imposter?” This is an uncomfortable question, particularly when you are regularly questioning your abilities, feeling insecure, and struggling to feel confident in a particular role or task. For you to be able to respond with a firm “No,” to such a question you need to be sure that you are equipped with the knowledge and skills for the work you are proposing to do. And that was my point in asking the question.
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Were you struggling to attract sign-ups for your coaching or consulting services last year? Did you find potential clients hesitating due to pricing concerns? You're not alone in this challenge. What you truly desire is a steady stream of eager leads and clients who appreciate the value you bring. And that’s what you need to set yourself up to attract this year. Here are some ways you may have been sabotaging your success without realizing it.
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Are you tired of taking every job that comes your way, offering discounts, and working on assignments you're not specialized in? It's time to break free from the scarcity mindset, stop working ridiculous hours, and dealing with abusive clients. Let's dive into why this approach doesn't work.
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Look, I realise how frightening it can be to step forward into a fast-moving marketplace that can sometimes also. be very confusing. But if you’re serious about professional growth and business expansion you’re going to have to overcome fears of being seen, making marketing mistakes, facing judgment, or stumbling in your pursuits. These apprehensions will rob you of your confidence and the elevation you desire. Try to make peace with the fact that you will make mistakes — everybody does after all, and then focus on building yourself a well-defined personal brand.
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Let’s face it, there are a whole lot of coaches consultants, and other service-based solopreneurs out there who are working for a lot less than what they are worth. Sometimes, it's because you hear so much about how bad the economy is that you try to avoid coming across as lacking empathy, or worse still, arrogant. Years spent in traditional employment can also limit our self-worth because we have pegged our value at whatever our last employer decided it should be. This undervaluation can lead to reluctance and hesitancy to share knowledge, and the pursuit of side hustles.
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As we prepare to say “Sala kahle” to another year, it's the perfect time for coaches and consultants to engage in some much-needed reflection. The year 2023 has presented its unique set of challenges and opportunities, and evaluating your progress is crucial to paving the way for a successful 2024. So, let's see how we can go about doing a quick self-assessment and planning, without losing out on all the Dezemba festivities.
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As coaches and consultants, our ability to identify and address obstacles effectively is a crucial part of the work we do. Whether it's helping clients overcome their challenges or managing our own coaching and consulting practice, understanding the difference between challenges and excuses is vital. Here are some indicators of whether you are dealing with a challenge or an excuse…
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The holiday season is almost upon us, and as you’re heading out to your next Christmas cocktail party, think about how this is the perfect time to infuse some festive flair into your client relationships. To be honest, you may even be a little late in using this golden opportunity to strengthen your professional bonds and make a lasting impression. So, grab your Santa hat, pour yourself something sparkling, and let's explore how to network with a festive twist!
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When you’re passionate about entrepreneurship, about working in the digital economy, about monetizing your knowledge, and you want to show other people that they don’t need to be afraid, it can be very tempting to present the whole endeavor as something that’s easy and fun and exciting. Well, it is all those things. But, like any worthwhile pursuit, it does have its dark moments — and in 2018, I had two of them.
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“We need to get more like-minded people together. Lets put together a group of other people like ourselves, and we can really make an impact.” Unfortunately the last time I had a conversation like this will not be the last time I will have this conversation; and the problem is, I have a problem with this kind of thinking.
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