The thrill of the new product launch

Is it my imagination or are more new products launched into the marketplace in Africa at this time of year than at any other time? Is the reason that the end of the year signals the possibility of more discretionary spending on gifting? Or perhaps it's that after a long business year, there's a final burst of creativity that stimulates new product ideas? Whatever the reason, there is nothing quite like experiencing the thrill of launching a new product into the market. But it can sometimes be tough to reach those all important customers and grab their attention. To help Africa's women entrepreneurs to publicize their brand new product and service offerings, we have created our Lioness Launch platform. If you have a new product or service that you are launching, tell us about it and we will create a special launch feature on all the Lionesses of Africa platforms - just click here. We are also incorporating Lioness Launch into all our Lioness Lean In events around the African continent so we can give you the opportunity to launch your new products to a live audience of fellow women entrepreneurs. So what are you waiting for? Let's Lioness Launch! 

Have yourself an inspired entrepreneurial day! - Melanie