Africa’s women entrepreneurs are the continent’s future job creators

I was having an interesting conversation this week with a leading policy maker around Africa’s rapidly growing population and the need to create new jobs. It reminded me of the sobering statistic shared by British Prime Minister Theresa May at the recent UK/SA Business Forum in Cape Town where Lionesses of Africa was showcased. She said that between now and 2035, African nations will have to create 18 million new jobs every year just to keep pace with the rapidly growing population. That’s almost 50,000 new jobs every single day, simply to maintain employment at its current level. Finding solutions for job creation through entrepreneurship in Africa remains an ongoing mission of Lionesses of Africa. We know that women entrepreneurs understand the critical need for job creation — to create a livelihood for themselves, their families, and their communities. Women are directly touched by the scourge of joblessness. It impacts them personally, it impacts their children, and it heaps devastating societal deprivation on their communities. As a result, women entrepreneurs are highly motivated to build businesses that create jobs. Now, that is impact!

Have yourself an inspired entrepreneurial day! - Melanie