I have gained some really interesting insights this week being back in London, and probably the one that sticks with me most is the need for Africa’s women entrepreneurs to think more globally about their businesses. I have seen at first hand how excited UK investors and retailers are about the exciting new wave of contemporary African women-owned brands emerging from the continent with world-class products that also have a powerful back-story. But we are not seeing enough of these businesses and brands breaking through. The opportunities are undoubtedly there in Europe, the US, and other key global markets as the interest in African design and creativity continues to grow. But more women entrepreneurs on the continent need to think about building businesses and creating products that are geared towards global markets in order to tap into this exciting marketing opportunity.
Have yourself an inspired entrepreneurial day! - Melanie